A song by two local country singers will feature in a new Park County Travel Council marketing campaign to launch the spring of 2026.

Even as 2024 was still in its waning days, council members and staff were preparing well ahead at their last meeting in December.

Travel Council Executive Director Ryan Hauck said they’ve already formed a partnership with singers Kalyn Beasley and Ryan Martin to produce a full length song that can also be broken down into shorter segments to go with a marketing video.

Beasley has played at a number of regional musical festivals. His 2022 album, ‘A Matter of Time’, was nominated for All Genre Album of the Year at the 2023 Josie Music Awards, and the Wyoming Arts Council selected Kalyn as a recipient of the 2023 Performing Arts Fellowship, given annually to two Wyoming-based musicians. He also leads the group Kalyn Beasley and the Honky Tonk Arcade.

Martin has been a regular performer at the Cody Cattle Company since 2009 and is part of the music venue’s Triple C Cowboys group which plays nightly through the summer season. He lives in New Mexico in the winter months where he also performs. 

To go with the song and video, Hauck said staff had worked with the VERB marketing team in Halifax, Canada on a tagline.

“To get started on the storyboard and our songwriters to begin developing the hook, we need a tagline that will be the driving force behind our campaigns,” he said.

He unveiled a number of options to the council members, most of whom expressed support for “legends wrote the story, nature stole the show,” or “untamed and true.”

Hauck said he could send out a survey so all board members could choose their favorite, as he said this is a tagline they want to get right.

“This is something that's, I don't think it's gonna be here for 20 years, but I want it for close to a decade,” he said. 

Marketing guide

The travel council’s 2025 marketing guide, featuring a commemorative map of the North Fork Highway corridor done by Bob Richard, is set to be distributed in early January to various travel partners around the country, and key locations in the Mountain West, Northwest and Texas, that have a large amount of the tourists who come to Yellowstone. Hauck said 110,000 copies will be distributed.

“This completely redesigned guide features our wild watch ambassadors throughout, helps us own the East Gate of Yellowstone more than ever, includes a commemorative map of the North Fork Highway with signature points of interest, and includes a more picture forward design with less and larger text,” Hauck said.