For most of the time since she first pursued her passion for natural remedies, Heather Jones has been called crazy, or told to get a real job. 

In the last few years, that outlook has changed — since 2020, she said, people have began to really look to the past and to natural remedies, regenerative farming and other ideas that break the mold. 

Now, Jones and her husband have taken another step and started a new chapter as Jones’ business, Enchantment Creek, opens a new space for her customers to come and receive the benefits of Jones’ skills as a herbalist, digestive root worker and spirit weaver. 

An open house for the Lane 11 business’ new space on their farm is Saturday.

The building, and the gardens and greenhouses around it, include more than 60 types of medicinal/culinary plants, including valerian flower, elderberry, rosehip and California poppy, most of which Jones uses in her medicines for sale online and in the shop. 

“Most of them go into the medicines that are the finished line,” she said. “I do make small batch things for clients that are like one off, but for the formal line, 95% of the herbs in them are grown here.”

The rest she sources from foraging, either herself on public lands or private lands she has access to, or through ethical foragers. She purchases the sensitive Oregon grape from a Colorado farm. 

Her operation is in the midst of a large farm with chickens and cows — the fields currently in barley slated for Briess and the cows are in the McCullough Peaks for the summer — where her husband grew up and where their children are the fifth generation of the family on this land southwest of Powell. 

Jones has been together with her husband for seven years, and they now have a 3-year-old and a 1-year-old on the homestead. 

She started Enchantment Creek five years ago, and has transitioned from relying on farmers’ markets to mostly selling online. Her new space represents another phase of the business, in her ability to work with people more. 

“When I work with people, it's physical, mental, emotional and spiritual, the whole body, it's not just physical,” she said. “So the people that I work with are quite specific, which is great, and it has been very powerful in here for them and for me.”

Jones has been practicing herbalism for 19 years, has studied, listened to mentors, worked at a number of small organic farms, and wild harvested and made medicines for other companies before striking out on her own. 

Five years ago she started Enchantment Creek, and initially she grew produce for the market as well as selling her medicines, but when she could afford to focus solely on her apothecary services and grow produce simply for her family and her parents-in-law, she took the leap. 

Now, the family is in the midst of another leap, with Enchantment Creek’s expansion and Jones and her husband preparing to take over the full farming operation next year from his parents. 

“We take over everything, which is intense, and they are now insanely supportive of what we are doing in the shift we are implementing, which is medicinal herbs, regenerative farming, ranching, cows, etc.,” she said. “So all of that's happening and Enchantment Creek has proven itself as a viable diversification of our farm as a business. So we are on the move. We're investing in it, just as we are the farm, which is great.”

One look at Jones’ property shows how invested she is in her business. She has a shade garden filled with roughly 30 varieties of the plants she uses. Both of her greenhouses are divided, with one side growing produce and the other side medicinal plants. 

And in the spaces where two other greenhouses blew away a few years ago, she has more plants growing, almost right up to where the barley crop begins. 

She said having her plants growing right next to the building where she makes her medicines is key. 

“Everything is made with fresh plant material,” she said. “And that's super important, because then you're gonna be getting a live plant … I feel like fresh plant material vs. what you purchase from these giant herbal medicine distributors, when you work with small batch, it's super vibrant. You're getting it from the earth and from the way the forest would grow these herbs. It makes the medicine that much more potent and powerful.”

Enchantment Creek is holding an open house for the new space from 10 a.m.- 5p.m. June 21 at 1126 Lane 11. The ribbon cutting ceremony is at 1:30 p.m. and the first 35 guests will receive a complimentary 2 ounce bottle of herbal medicine and a 30% discount on a session. Everyone receives 25% off their first purchase in the apothecary or online.